Mi_Style - App/Branding
-Creative Direction- Mi_Style will be an interactive platform for children who wish to express themselves through fashion and creativity as a whole. Mi_Style is an app in which a child is able to create their own designs on staple everyday pieces and bring it to life with the parent’s guidance. Through this app the child is able to explore and unleash their own personal style by exploring the ‘Playground’, a space where they can save their favourite items to their ‘wardrobe’, create looks for the parents to see and understand their style or ‘wish’ for designs by fellow kid designers to be realised for future Mi_Style collections.
Xiao Li - Rebranding
-Speculative- The opportunity for the brand is to enhance the brand identity. The deliverables are a new website, a moving image campaign for s/s19 and a series of stills which will sit within an art directed free zine to communicate the designer’s experimental practice with textiles. The goal is to interpret her aesthetic into a contemporary visual language
H&M Psychometry - App/AR
-Speculative- Propose a future sustainable high street fashion retail experience by using design thinking methodology to ideate, prototype and test a concept via a cycle of iterative designs. The scenario raised by the C&A Foundation, Form For The Future, UAL: London College of Fashion and the Centre for Sustainable Fashion for 2030 ‘Living with Less’, outlines the future to be filled with technology, people using social credits instead of cash, living in communities and being ‘Nature-Based and Globally connected’ (C&A Foundation, Form For The Future, UAL: London College of Fashion).experimental practice with textiles. The goal is to interpret her aesthetic into a contemporary visual language
Touch relaunch - Physical/AR
-Speculative- For my 'Fashion Interfaces: print and screen' university project, I was asked to recreate what an out of print magazine would potentially be like if it were to be relaunched in 2018. Touch was initially a UK based Urban music magazine till 2008. I decided to create a magazine which was made to promote young rising creatives. The magazine also had an augmented reality feature in which you were able to scan an image and the music video would play automatically.
Touch relaunch - Digital
-Speculative- For my 'Fashion Interfaces: print and screen' assessment, I was asked to recreate what an out of print magazine would be like if it were to be relaunched in 2018. Touch was initially a UK based Urban music magazine till 2008. I decided to create an Instagram type zine as I felt that this would be the most appropriate way to present music that is constantly changing in the charts weekly. It is therefore much easier to stay updated. Here is the mockup of what the layout would look like when on the Instagram account. @touch.global